11 Ways you’re accidentally hurting your social media Achievement
Having a presence on social media is a must. Even if you believe you’re using social media wisely — after all, you have a decent number of followers — there may be ways you’re undermining your efforts without even realizing it. To guarantee you’re getting the most from your social accounts, here are 10 red flags signaling you’re putting your social media reputation in exposure.
1. Not supervising campaigns
If you run a campaign and don’t monitor throughout, how do you know if it’s performing? Monitoring campaigns while they are live allows you to understand performance from start to finish and make adjustments to current and future campaigns. Don’t ignore one of the most important pieces in social advertising.
2. Forgetting essential performance
Before running an ad campaign, test the creative organically to see how it’s received. If an organic post is well-received, continue to promote it even further as an ad. If we’re talking about paid social, then what does organic have to do with it? A lot actually. Your organic performance can indicate how to spend your budget wisely.
3. You’re offensive and denial
Excepting that your brand is built around these characteristics, like a “shock jock” personality, there’s no room for you to be offensive or outlandishly negative. Examples include complaining, badmouthing others, replying with passive-aggressive comments or making insensitive remarks or jokes. Over the years, we’ve seen a number of notable personalities receive backlash over these types of comments. They’re not worth the few laughs you’ll get. Remember, even if you had a momentary lapse of judgment, nothing truly disappears from the internet.
4. Content isn’t relating with your audience
You need to have a strategy — and that strategy should include making sure you have content your target audience finds engaging. If not, why are you spending your time on social media? If you haven’t done so, take the time to find out more about your audience members. Start with the basics, like their age, income, pains, interests, habits and even their dislikes.
5. Not countering to or deleting comments
When someone leaves you a comment on social media, you — not a robot — need to respond ASAP. It not only shows you’re an active social media user — which means your followers know they can contact you and receive a response — but it also shows you actually care about what they have to say. On the same note, don’t delete negative comments. It makes you look shady. The only exception would be if the comment were extremely offensive or vulgar. In that case, you should just report the user. From the study it has found that 53 percent of customers who ask a business a question on Twitter expect a response within one hour. And if a customer makes a complaint, that figure shoots up to 72 percent.
6. You don’t have a linear approach
It's like your day-to-today schedule. You probably don’t just wake up and do whatever you feel like. You have a schedule so you can have a productive day without wandering around aimlessly. The same is true with social media. You can’t just post something because you feel like it or remembered something important to share. Instead, you need to have a daily social media routine so people have a reason to check in on you every day.
7. There’s not a logical brand statement
You need to have a defined brand voice and tone across your blog, social media channels and anywhere else you maintain a presence online. This is what makes you unique and builds a connection with your audience.
8. Practicing texting language
Considering that we spend 80 percent of our social media time on our smartphones, it makes sense to use texting language on social media. Even though it’s convenient, it’s not a good move for your brand. While it may be fine to use texting language when replying to a friend’s comment occasionally, make sure you spell everything out when posting your own content and updates.
9. No creative assortment
Exploring more creative options such as video, carousel ads, google ads and utilizing multiple platforms that make sense for overarching style of your brand. Discover where your audience is more likely to view media. Is it on their phone? Or a desktop? Do they consume video more than photos? Mix in engaging content that will resonate with your audience, and don’t always use the same creative.
10. Always sending people to the homepage
Call to actions help boost your customer acquisition, but you have to guide users along that journey. Send people to a landing page to achieve a better conversion rate. For example you’re advertising for a clothing company and have a call to action to “Shop Now” for a product. Sending people to the homepage only creates an inconvenience for them to have to search for the product, which creates the risk of losing a potential customer.
11. Learn and Apply Best Practices for SEO
A common misperception is that search engine optimization, or SEO, is out of the realm of non-techical mortals. Some essential best practices can be learned fast, and are surprisingly easy to implement.
Courtesy & Copyright
https://www.socialmediatoday.com/content/top-10-ways-improve-your-personal-brand-image-onlinehttps://strikesocial.com/blog/12-social-media-advertising-mistakes-to-avoid/
https://neilpatel.com/blog/social-media-can-destroy/
https://due.com/blog/10-ways-youre-unknowingly-hurting-your-social-media-efforts/
https://due.com/blog/
https://creativesaints.com/ https://www.papeel.com.br/