5 Advanced SEO Techniques to Take You to the One Step Ahead
When you operate in a competitive sector, you need to be doing more than the basics to achieve SEO success. To get your organic search strategy to drive business growth, increase traffic, and secure more conversions, you need to take your strategy to the next level.
And that means learning (and using) advanced SEO techniques that can give you a competitive advantage. In this guide, we're going to a deep dive into 10 tactics that you can use to take your site to the next level.
1. Upgrade Existing Content
It's easy to jump straight into creating new content as part of your content strategy, but the fact is that most websites have opportunities to improve and upgrade existing content first. New content takes time to rank and drive associated traffic.
It's rare to publish a piece of content and have it rank at the top of the SERPs straight away. If only it were that easy. However, if you improve existing content, you could enjoy quick wins (both in terms of ranking gains and traffic). If you were are looking back at what was published in the past, look for opportunities to improve your existing content based on two things:
- Current trends and facts
- Performance data available from Google Search Console
2. Build Out Topic Clusters
Topic clusters are an effective SEO tactic for the simple reason that they help you to create grouped pieces of content that showcase topical relevance and expertise. If you only have a single piece of content about a subject or topic on your site, that doesn't necessarily indicate that you're an expert. But a whole cluster of related pieces of content that use internal linking to demonstrate the topical connection between these? That's a whole different ball game.
And while migrating a site's content into a topic cluster structure isn't the simplest of tasks (especially if you have hundreds or thousands of pages), it's one that pays dividends and can contribute long-term, too. Long gone are the days of thinking about ranking for single keywords. In 2020, you should be thinking about how to rank for topics, and building out topic clusters is a great way to get into this mindset.
3. Master Internal Linking
Internal linking is one of the most underrated SEO tactics that there is. As SEOs, we're often all too quick to chase after earning new backlinks before making sure that the ones we already have are working as effectively as possible. One impactful activity you can carry out is improving internal linking based upon your site's most linked-to pages.
Look for opportunities to link these pages to topically related pages that need a push in organic visibility, thinking carefully about the anchor text you use. This tactic works and should be looked at regularly and used when you launch new content to look for opportunities to link to it internally.
4. Fix Linked 404s
If you have links pointing to 404 pages on your site, these aren't helping you to rank. They're just being ignored. It's not uncommon for sites to have high numbers of authoritative links that could be helping them to rank but that point to dead pages that have been killed off over time and never redirected.
5. Optimize For Featured Snippets
Earlier this year, Google announced that it was removing double organic listings in search results for sites that rank on the first page and also capture the Featured Snippet. Essentially, previous to this update, you could, in theory, hold the position zero (featured snippet) and the No.1 spots. This is no longer the case, and a site that grabs the featured snippet will only have this shown on the first page. But that being said, most SEOs should still be optimizing for the featured snippets as it means an opportunity to outrank all other organic listings.
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https://www.semrush.com/blog/advanced-seo/
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