Checklist of SEO
It's tough enough as it is to explain to non-SEOs how to rank a webpage on Google. In an increasingly complicated field, to do well you've got to have a good handle on a wide variety of detailed subjects. This blog covers a 7 points checklist of the major items you've got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too.
There is a ton of detail to ranking in the SEO world, to try and rank in Google's results. But when we pull out, when we go broad, we think that just a few items, in fact just the 7, we've got here can basically take you through the majority of what's required to rank in the year ahead. So let's dive into that.
1. Crawlable, accessible URLs
So we want Googlebot's spiders to be able to come to this page, to understand the content that's on there in a text readable format, to understand images and visuals or video or embeds or anything else that you've got on the page in a way that they are going to be able to put into their web index. That is crucial. Without it, none of the rest of this stuff even matters.
2. Keyword research
What you want here is a primary keyword and hopefully a set of related secondary keywords that share the searcher's intent. So the intent behind of all of these terms and phrases should be the same so that the same content can serve it. When you do that, we now have a primary and a secondary set of keywords that we can target in our optimization efforts.
3. Google believes to be relevant to the searcher
What does Google think is the content that will answer this searcher's query? You're trying to figure out intent, the type of content that's required, and whatever missing pieces might be there. If you can find holes where, hey, no one is serving this, but we know that people want the answer to it, you might be able to fill that gap and take over that ranking position.
4. Create content that will serve the searcher's goal
We're trying to serve the searcher's goal and solve their task, and we want to do that better than anyone else does it on page one, because if we don't, even if we've optimized a lot of these other things, over time Google will realize, you know what? Searchers are frustrated with your result compared to other results, and they're going to rank those other people higher.
5. Title tags and meta descriptions
We'll talk about schema and other kinds of markup later on. But the snippet is something that is crucial to your SEO efforts, because that determines how it displays in the search result. How Google displays your result determines whether people want to click on your listing or someone else's. The snippet is your opportunity to say, "Come click me instead of those other guys." If you can optimize this, both from a keyword perspective using the words and phrases that people want, as well as from a relevancy and a pure drawing the click perspective, you can really win.
6. Employ primary, secondary, and related keywords
Google is going to view as critical to proving to them that your content is relevant to the searcher's query — in the page's text content. Why we're saying text content here? Because if you put it purely in visuals or in video or some other embeddable format that Google can't necessarily easily parse out, eeh, they might not count it. They might not treat it as that's actually content on the page, and you need to prove to Google that you have the relevant keywords on the page.
7. Maximize for page speed
UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too. Security critically important. HTTPS is not the only thing, but it is a big part of what Google cares about right now, and HTTPS was a big focus in 2016 and 2017. It will certainly continue to be a focus for Google in 2018.
Courtesy & Copyright
https://creativesaints.com/
http://graphicwebdesign.in/
https://www.papeel.com.br/
https://justcreative.com/2020/11/09/best-ecommerce-growth-strategies/
https://moz.com/blog/rank-in-2018-seo-checklist
https://moz.com/blog/apple-vs-android-aov
https://moz.com/blog?page=41