How to handle brand exhaustion
The solution and ways are depends via platform by platform. Let us focused some important points which can save a lot of time and efforts.
1. Email
You'll create that highly-engaged experience through email that will mean that, as you scale, you have the experience from the past to tell you how often you can and can't email people, what they care about and don't, what they filter and don't, what they're looking for from you, etc. You can then watch your open, unsubscribe and engagement rates through your email program. No matter what program you might be using, you can almost always see these.
The email filter that Gmail has says, "Hey, a lot of people click Unsubscribe and Report Spam. Let's put this in the Promotions tab." Or, "Hey, a lot of people are clicking Report Spam. You know what? Let's just block this sender entirely." Or, "Gosh, this person has in the past not engaged very much with these messages. We're going to not make them high priority anymore." Gmail has that automatic high priority system. So you're getting algorithmically turned into noise even if you might have had something that your customers really cared about.
2. Other related platform
The valuable thing to us in that is if you don't test, you'll never know. You'll never know the limits of what your audience wants, what will frustrate them, what will delight them. We recommend you don't create content unless you can have a great answer for the question, "Who will help amplify this and why?" We don't mean, like, "Oh, well we think people who really like houseplants will help amplify this." Watch your browse rate, your conversion rate, and conversion rate.... We don't mean necessarily all the way to whatever you're selling, your ecommerce store products or your subscription or whatever that is. Conversion rate could be conversion rate to an email newsletter or to following you on a social platform or whatever.
You can watch time on site and amplification per post to essentially get a sense for like, "Hey, as we're producing content, are we seeing the metrics that would indicate that our content marketing is being successful?" If the answer to that is no, well we need to retool it. It turns out there's actually no prize for hitting Publish. You might think that your job as a content producer or a content marketer is to make content every day or content every week. That's not your job. Your job is to have success with the metrics that are going to predict and correlate to the strategies you need as a business to acquire customers, to grow your marketing channels, to grow your brand's impact, to help people, whatever it is that your mission is.
3. Twitter, Facebook, and other social media
Twitter, generally speaking, more forgiving as a platform. Facebook has more of those algorithmic elements to punish you for low engagement. So, for example, We've had this happen on my personal Facebook page where we've published a few things that people just didn't really find interesting. It turns out that that meant that it was much harder for me next time, even with content that people were very engaged around, to reach them.
Facebook essentially had pushed in. They were like, "You know what? That's three or four posts in a row from that people did not like, didn't engage with. The next one we're going to set the bar much higher for him to have to climb back up before we decide, 'Hey, we'll show that to more and more people.'" Users of both, however, are pretty sensitive, nearly equally sensitive. It's not like Facebook users are more sensitive. It's just that Facebook's platform is more sensitive because Facebook doesn't show you all the content you could possibly see.
Twitter is just a super simplistic newsfeed algorithm. It's just, who posted last. So Twitter has that real time kind of thing. So I would still say for both of these, aim to only share stuff that gets high engagement, especially as your brand. Personal account, do whatever you want, test whatever you want. But as your brand's account, you want that high engagement over and over again because that will predict more people paying attention to you when you do post, going back and looking through your old social posts, subscribing to you, following you, all that sort of thing, considering you a leader.
4. Engaging Stuffs
You can watch both Twitter Analytics and your Facebook page's stats to see if you're having a dip or a spike, where you're having success, where you're not. We actually love using Twitter and a little bit LinkedIn or Google+ to see what gets very high engagement and then we know, "Okay, we should re-share that on Twitter because my audience on Twitter is very temporal." Two hours from now it's going to be less than 1% overlap between who sees a Twitter post now and who sees a Twitter post 2 hours from now, and that's a great test bed for Facebook as well.
So with all of this stuff, hopefully, as you're producing content, sharing content, building an email subscription, building a blog platform, you're going to have a little less brand exhaustion and a little more engagement from your users.
Courtesy & Copyright
https://creativesaints.com/
http://graphicwebdesign.in/
https://www.papeel.com.br/
https://moz.com/blog?page=85
https://moz.com/blog/why-no-one-pays-attention-to-your-marketing-whiteboard-friday
https://moz.com/blog?page=112
https://moz.com/blog?page=100
https://moz.com/blog?page=82