Is CAPTCHA affecting Your Conversion Rate?
As the job of SEOs continues to become broader, requiring a greater number of skill sets, we think user experience is something we can all work on. Besides, surely if we focus some of our energy on this, we are going to end up with much happier users, which in turn will result in higher conversions.
There are various ways to work on improving user experience, and of course, conversion rate optimization also plays a part. Today, we want to focus on one specific part of user experience — CAPTCHAs (Completely Automated Public Turing test to tell Computers and Humans Apart)
1. CAPTCHAs ask irritating questions
When you encounter a CAPTCHA, you are being asked the question,"Are you a robot?" It's like asking a customer who is about to enter a physical store, "Are you a thief?" before you allow them to walk through the door. So we used to flood our users with these "questions".
2. CAPTCHAs act as a barrier between you and your customers
Back in 2009, Casey Henry wrote a great post on CAPTCHA's effect on conversion rates. He highlighted the fact that with CAPTCHA turned off, a company's conversion rate would increase by up to 3.2%. It's worth noting that the CAPTCHA type used in this test was based on the more traditional word format. That 3.2% is a pretty big potential gain for a whole lot of companies.
3. CAPTCHAs are not a solution, they are a problem
At the beginning of 2013 it was announced that Ticketmaster was finally ditching its traditional CAPTCHAs. Ticketmaster proceeded with an alternative system by SolveMedia. The system presents users with an image or video, the user then has to type a phrase associated with that image. In the video version of the product, a descriptive phrase will appear which the user then has to copy into a box below. If they are not willing to do this, they need to watch the video for a certain amount of time (similar to YouTube advertising) before continuing.
4. CAPTCHA is built for advertising, not users
Users don't want to see adverts even when they are "subtly" placed around a beautifully designed page. Yet, more and more we are moving away from giving the user a choice about viewing an advert to the point where adverts are forced upon them (ahem...YouTube).
5. CAPTCHAs are designed to be easy for humans but hard for machines
According to a study carried out by Stanford University into the use of CAPTCHA by humans. Yet, by testing more than 1,100 people, gathering 11,800 completed surveys, and studying 14,000,000 samples from a week's worth of data from eBay, they revealed just how difficult CAPTCHA has become for humans.
Courtesy & Copyright
https://creativesaints.com/
http://graphicwebdesign.in/
https://www.papeel.com.br/
https://moz.com/blog?page=69
https://moz.com/blog/having-a-captcha-is-killing-your-conversion-rate
https://moz.com/blog?page=112
https://moz.com/blog?page=100
https://moz.com/blog?page=123