Role of Social Media Manager
Staying on top of social media requires constant work. While anyone within your company can post to Facebook on occasion, you really need someone who can take on the responsibility of managing the company’s social media efforts from start to finish. You need someone who is capable of fully refining your brand’s social media marketing strategy in order to see some success. Your company’s social media manager needs to be willing to learn, be trustworthy, creative and consistent. Besides these qualities, a Forbes article also included five skills your social media manager should possess. Let’s take a closer look at them here:
1. Graphics design and production skills
It doesn’t take an expert researcher to realize that social media posts that contain graphics get more attention than posts with all text. This is because we are visually stimulated. Graphics have colors and patterns that stand out and attract the eye. Images are also easier to remember. Content contained in an infographic, for instance, will be easier for viewers to mentally take in, understand and remember. Social media posts with graphics will, therefore, get more reactions and engagement, which is the jackpot for social media marketing. Depending on the industry your company is in and what its targeted audience is, the constant production of high-quality, original images onto certain social media channels is paramount. Pinterest, for example, caters to women and Instagram is popular with teens. Whether your business caters to either of the aforementioned groups or not, unique, original images need to be a part of your social media strategy. Therefore, if you want your brand’s social media marketing efforts to be successful, it is important that your social media manager has skills in graphic design and production.
2. He or she must have strong, basic writing skills
There isn’t a lot of long-form writing in social media, but that just means you have to be more effective with a very few words. The social media manager doesn’t need to know how to write blog posts, but basic grammar, spelling, punctuation and powerful word choice are all must-haves for social media. The social media manager must be able to clearly articulate a message in a short, concise, yet creative and attention-getting way. This person also needs to maintain a constant voice throughout every social post so that the message is always on point and feels like it’s coming from the same person.
3. Strong customer-service skillsn
Most customers engage with their favorite brands online, and if they are really interested in the products and services, their engagement is more frequent and their expectations for a quick response are paramount. The person who’s in charge of your brand’s social media marketing strategy needs to be willing to interact with customers and people who visit your social media platforms in a timely, personable and professional manner.
4. A solid understanding of SEO and content marketing
Like point #2 alluded to, a social media manager will communicate primarily through text (or content.) For many companies, the blog attached to the website is the fodder for their social media content. A good social media manager should, therefore, be familiar with content marketing. SEO is fundamental in content. Ranking high on search results is the goal of blogging and content marketing. Social media is the engine through which the blog content can be shared to the online world. Then, as these social efforts deliver more visitors and engagement, that can contribute to the overall SEO strategy. Social media managers need to know and understand the importance of SEO and how it ties closely to their efforts on various social platforms.
5. Experience in social media advertising
Posting on social media might get some attention, but it isn’t taking advantage of all social networks have to offer. Facebook, Twitter, Instagram and LinkedIn all have opportunities to advertise. Social media advertising is inexpensive and highly effective if done correctly. To get the biggest bang for your company’s marketing and advertising dollars, it’s important to have a social media manager who is familiar with advertising on a variety of platforms. A social media manager can be someone in house or hired on from an outside marketing agency. Either way, it’s critical to understand that these managers bring a lot more to the table than just posting the occasional link or image to Facebook.
Courtesy & Copyright
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