SEO Essentials for Every Long-Form Blog Post
If you have detailed long-form content, that’s awesome. But you need to doctor it up with SEO in mind if you want the content to be effective, this can be difficult. You’re already putting a lot of effort into the content, and it’s hard to remember all of the SEO involved.
These are 9 SEO must-haves for every long-form article. They’ll help the content to rank better, get more visibility, and drive traffic to your site. Best of all, these steps aren’t hard to use at all. Even if you don’t know anything about SEO, you can use every single one of these tips.
1. Use of long-tail keywords
Everyone knows that an article should include a focus keyword. But not enough sites are using long-tail keywords. Long-tail keywords are––you guessed it––long keywords that get super specific. They’re often easier to rank for, and they bring you targeted traffic.
2. The perfect h1 tag
In most cases, your title (or h1) tag is going to be the first thing someone sees when they start reading your blog post. The right h1 tag can make one heck of a difference. When we changed the h1 of one of the articles, it shows 85% more organic traffic in just 3 days. Now the point is, if the h1 tag is just the title of the post, then isn’t writing the actual title more important? That’s a pretty common thought. But focusing on the h1 tag is actually more important. That’s because your h1 tag will help search engines identify and index your content better, which will help human users find your content easily.
3. Share your content with influencers for the backlinks
This is an awesome strategy seen before, if you can grab the attention of influencers, you’ll likely get a nice backlink from them, which will, in turn, drive a ton more traffic to your site. The most important part is getting your pitch right. You can’t be too pushy, but you want to get your foot in the door. The goal is to get backlinks, whether that’s a share on social media networks or a link in a blog post. If the influencer likes your content, he or she will give you the backlink you want.
4. Optimize your URL
Shorter and cleaner URLs provide a better user experience and help search engines too but compare that to this messier URL. You also want to make sure your URL contains your keyword (focus or long-tail). Google crawler will focus on the URL which is shorter and related to your content. Long URl always fails to crawl by Google.
5. Include outbound links
One of the simplest ways of enhancing your post’s SEO is using outbound links. If your topic is super in-depth, you can use even more links, but do so wisely. Don’t go crazy and include a link in every paragraph.
6. Include internal links
Internal links are just as important as outbound links. You might be surprised to hear it’s one of the most overlooked parts of on-page SEO. Again, don’t overdo it. You should link to your own site much less than you link to other sites. Aim for about 2-4 internal links in every post.
7. Get the title tag right
Title tags are incredibly important. They’re often the first thing someone will see if they find you on a search engine. A title tag is simply the title of each result in the search engine results pages (SERPs). You need to make sure your title tag describes a benefit and contain your focus keyword. Consult my article on this topic for more information.
8. SEO-friendly meta description
Together with the title tag, the meta description helps your page stand out in the SERPs.
An optimized meta description should:
- Be short, about 135-160 characters.
- Include the focus keyword.
- Be clear and descriptive.
- Stay truthful and convince the reader to check out the page.
9. Don’t overuse anchor text
If you like using exact match anchor text, be careful. Google now looks out for this and will often penalize sites that overuse it. It finds very helpful of using anchor tag, but use of excess create a lot of problem in terms of Google ranking.
Courtesy & Copyright
https://creativesaints.com/https://www.papeel.com.br/
http://graphicwebdesign.in/
https://neilpatel.com/blog/seo-essentials/
https://www.socialmediatoday.com/content/top-10-ways-improve-your-personal-brand-image-online
https://strikesocial.com/blog/12-social-media-advertising-mistakes-to-avoid/
https://smallbiztrends.com/category/social-media/page/2