Targeting iPhone Users Vs Android Users
When this hypothesis first appeared, people were comparing Mac desktop users and PC desktop users, but the game has changed since then. To give the hypothesis we’re going to ask whether iPhone users spend more than Android users. Looking through the 31 million sessions on both iOS and Android operating systems, then filtering the data by mobile, it didn’t take long to find the the answer to this question that had followed me around for years.
What does this mean for digital marketers?
As soon as you read about iPhone users spending three times more than Android users, We're sure you started thinking about targeting users specifically based on their operating system. If iOS users are spending more money than their Android counterparts, doesn’t it make sense to shift your spend and targeting towards iOS users? You’re right. In both Facebook and AdWords, you can use this information to your advantage.
Targeting OS within Facebook
Facebook offers the most direct form of operating system targeting. When creating your ads, Facebook’s Ad Manager will give you the option to target "All Mobile Devices," "iOS Devices Only," or "Android Devices Only." These options mean you can target those high average order value-generating iPhone users.
Targeting OS within AdWords
AdWords will allow you to target operating systems for both Display Campaigns and Video Campaigns. When it comes to Search, you can’t target a specific operating system. You can, however, create an OS-based audience using Google Analytics. Once this audience is built, you can remarket to an iOS audience with "iPhone"-oriented ad texts. You’ll also be able to optimize and personalize your bids in Search, safe in the knowledge that iPhone users are more likely to spend big than Android users.
Courtesy & Copyright
https://creativesaints.com/
http://graphicwebdesign.in/
https://www.papeel.com.br/
https://justcreative.com/2020/11/09/best-ecommerce-growth-strategies/
https://moz.com/blog?page=52
https://moz.com/blog/apple-vs-android-aov
https://moz.com/blog?page=41