Viral Content Marketing Success
Let's assume you know the basics: content marketing is one of the best ways to engage with audiences and potential customers online. It is useful for improving search rankings, increasing brand engagement and loyalty, increasing brand visibility, and encouraging social sharing and interaction. If you are a consumer-facing company in this day and age, you simply cannot keep up with the competition if you are not actively building your content marketing skill set.
If any of this resonates with you, you are most definitely not alone. Doing content marketing properly is no easy task, and to beginners it can seem to be next to impossible to create anything that will stand out and get noticed. Add to that the explosion of agencies who claim to be gurus and deliver tragically poor results, and the whole “content marketing” arena can start to feel like a convoluted mess that can’t deliver on its promises. So, what do you do? Other tactics are losing efficacy, your site is losing rankings, you can’t get social engagement for the life of you, and your frustration level is at an all-time high.
Step 1: Understanding the truth about your competition
You may assume when you first begin that your only competition are your business competitors, the companies online that fight for the same search phrases, or sell the same products or services. When it comes to content marketing, these businesses are only the beginning. What you must remember is that when creating content, you are fighting for attention against EVERYONE; all content creators, not just businesses. Your content must stand its ground against those who are creating content for entirely non-commercial reasons. This means that when coming up with your campaigns, you must not only do better than your competitors, but you must do better than almost everyone talking about your subject area.
Step 2: Engagement is good, but viral is better
In fact, for companies that can afford it, this can be an essential piece of the content marketing pie, and it is often something we recommend to our clients who have longer timelines. But this style of content marketing will not change your business in the short term. It can take years of consistent effort to see substantial improvements in rankings and in audience growth.
What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice.
Step 3: Understanding what it means to “go viral"
The truth is that virality and the act of going viral isn’t really all that complex. Having something “go viral” relies on having specific values for three important variables. These variables include:
- Viral coefficient:
The total number of new viewers generated by one existing viewer. As content creators this is the number you should be most concerned with, it is basically a “score” of how shareable your content truly is.
- Viral cycle time:
In content marketing, the viral cycle Time can be thought of as the amount of time it would take for a viewer who had a piece of content shared with them to view the content and then decide whether or not to share it themselves. The viral cycle time for sharing content is usually no longer than 1-2 days, though in some special circumstances, it can be longer. For the purposes of our discussion here, we will define the viral cycle time as one day.
- Total available market:
For broad-appeal type pieces, this number could be in the hundreds of millions. For niche content, this could be as low as several hundred or several thousand people.
Step 4: Creating content with a viral coefficient
The first, most important, and most difficult step is to create a piece of content that you think will likely have a viral coefficient greater than 1. When it ultimately comes down to it, there is no perfect way to gauge whether or not a particular piece of content will have a viral coefficient above 1. Ultimately, you won’t know until your content gets out onto the Internet. However, by exploring the top-level qualities that exist within most viral content with a coefficient above 1, it is possible to give yourself a much higher probability of viral success.
Courtesy & Copyright
https://creativesaints.com/
http://graphicwebdesign.in/
https://www.papeel.com.br/
https://moz.com/blog?page=59
https://moz.com/blog/the-secret-recipe-for-viral-content-marketing-success
https://moz.com/blog?page=112
https://moz.com/blog?page=100
https://moz.com/blog?page=129