A logo is basically an illustration of your entire image, which is then communicated to your prospect in a graphic or symbolic way. After all, what is the main purpose of having a logo? Why does my business need a professionally designed logo? The answer is simple: A professionally designed logo attracts attention, and leaves an everlasting impression in people's minds. It's true! Look at Nike, the famous shoe , as an example. When you see that "swoosh" logo, you immediately know that is Nike.
What is logo design?
Talk to us today to find out how we can help you create your brand. From naming your , designing your corporate identity, creating your new logo and implementing your brand campaign, we can assist you to enhance your 's image and stand above your competition.
So what makes a "good" logo? Most people would answer "I just know it when I see it!" and this isn't so far from the truth.
A good logo catches the eye - it makes the observer curious or engaged, if only for a short moment… a moment in which an image and the existence of your is embedded in the mind rather than filtered out with a million other daily stimuli. But even if a good logo 'just is', there are elements for making it happen … and we will look at some of those.
So companies, in saturated market have to rely on their marketing campaigns to make people buy their products. And these marketing campaigns depend hugely on the image of their brand. The brand image starts with the logo. The colors and the effective marketing of these coupled with an eye catching logo determine the success of any marketing campaign.
Why should you get a good logo for your ?
If you are small trying to establish yourself online or offline then the first thing that you introduce to potential customers is your logo. The effect your logo has on your potential customers or your website visitors will influence their buying decisions.
When meeting a prospective client, your business card would speaks a lot about the type of you are associated with and the quality of your service. A cheap looking card with a poorly done logo would instantly create a feeling distrust in the client. From then on it is an up-hill ride for you trying to sell them anything. For service oriented businesses, it is more so important. They do not have any tangible products that they could promote to convince the customers. Their image is the only thing they could use to sway the buyers mood.